An Artist's Guide to Starting a Business How I Built My Art Brand

An Artist's Guide to Starting a Business: How I Built My Art Brand

For three decades, Lela Lee has built a profitable creative business on her own terms—without signing away the IP, without chasing every trend, and without sacrificing her vision. In this book, she shares the exact strategies that turned a character doodled in a college class into an art brand.

This book is a practical guide for cartoonists, illustrators, writers, and creative entrepreneurs who want to make a living with their art while maintaining ownership of their work. From character development to audience building, from copyrights and trademarks to licensing deals and navigating Hollywood, An Artist's Guide to Starting a Business walks you through the business infrastructure that artists need to know.

Whether you're starting from scratch or you’ve been at it for years, you'll learn how to organize the “back of the store” so you can build a profitable creative business that lasts.

118 Pages
ISBN 979-8-9909054-6-7

PLEASE NOTE - PAPERBACK BOOKS WILL SHIP AFTER OCT 30, 2026